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PBS Sponsorship Benefits

Why underwrite a PBS show?

To associate your company with the quality of the PBS product and audience, and to allow your company to share in the success of public broadcasting in a commercial-free environment where your message will be clearly seen and heard by a unique audience.

Each month nearly 360 PBS stations across the nation reach 99% of all television households. Each month, 110 million viewers watch PBS.

For seven consecutive years, the American public has rated PBS the most trustworthy institution among nationally known organizations. 80% of Americans agree that money given to PBS stations from government, corporations and individuals is well spent. And 68% of PBS viewers feel that companies who fund PBS have a commitment to quality and excellence.

Statistics show that the PBS audience is more educated and affluent than other television viewers, and that the PBS audience has more leaders in business and persons active in their communities. 27% more likely to own a home valued over 1/2 million. 59% are investors. 74% are more likely to be members of charitable organizations.

Viewers themselves agree about the quality of PBS programming. 93% of PBS viewers agreed that PBS programming is entertaining. 92% agreed that watching a PBS program is time well spent. 92% agreed that PBS programming is stimulating 80% agreed that PBS sets the standards for quality programming. And the viewers have a strong favorable perception of PBS underwriters. 57% of PBS viewers agree that underwriters are usually industry leaders. 66% of PBS viewers would chose to buy a product from a company that supports PBS, all other things being equal.

Why Your Company Will Stand Out as a PBS Underwriter

PBS underwriting provides your company with the opportunity to align your brand and products with its high impact non-commercial programs. Your underwriting spot can be tailored to complement your marketing goals and to help ensure that you reach your target audience. PBS is recognized for programming strongly associated with quality, excellence, respect and entertainment. Underwriters experience what PBS calls the "halo effect" as these values attributed to PBS shows cross over to you as underwriter.

Moreover, the non-commercial environment lets your message stand out and have greater impact. Underwriting spots typically comprise 55 seconds at the front and back of each PBS broadcast show. Your 5 second, 10 second or 15 second spot will appear at both ends of the show. Thus, underwriting spots comprise less than 2 minutes per show, versus approximately 15 minutes on a commercial broadcast. By this clutter free environment, your spot is more noticed, and your company gains the appreciation of the PBS audience making available non-commercial and uninterrupted programming.